New Leaf- Aroh

Description

For creating a brand-new, premium Indian tea house brand for young customers - and design its complete brand experience: strategy, identity, packaging, the tea house itself, and a fully prototyped ordering and loyalty app in Figma. For this Project , I have Chosen Aaroh — A Little Rise in Every Sip. This tagline captures both the meaning of Aaroh and the emotional experience of the brand. It suggests that tea can lift your mood, brighten your day, and make an ordinary moment feel special. The beauty of Aaroh is that it doesn't have to take tea too seriously. It can celebrate the little things, embrace a playful visual identity, and create a space where people feel comfortable being themselves. Think of Aaroh as the feeling of that first sip of chai on a good day — warm, uplifting, a little unexpected, and impossible not to smile about.