Chai & Co.

Description

For Creating a brand-new, premium Indian tea house brand for young customers - and design its complete brand experience: strategy, identity, packaging, the tea house itself, and a fully prototyped ordering and loyalty app in Figma. For this Project , I have Chosen Chai & Co. Good chai , Better moments. Chai & Co. is a contemporary Indian tea house that celebrates India's love for chai through authentic flavours and a modern experience. Inspired by traditional brewing and India's rich tea culture, it brings a fresh perspective to everyone's favourite everyday drink. The name combines "Chai", India's beloved tea, with "Co.", representing a modern brand built around quality, creativity, and a welcoming experience. From carefully crafted blends to thoughtfully designed spaces, Chai & Co. makes every cup feel special. Chai & Co. - Good chai , Better moments.