Identity 2026 · Business
My project is based on the sale and marketing of traditional Rajasthani suits under the brand name Laxmi Handloom. The main aim of this project is to promote the beauty of Rajasthani traditional clothing and provide customers with attractive designs, good quality fabric, and affordable prices. Our suits are inspired by Rajasthan’s rich culture, colourful prints, and traditional designs. We focus on customer satisfaction, product quality, reasonable pricing, and attractive packaging. Through this project, I learned about business planning, marketing strategies, consumer buying behaviour, and the principles of management. I also understood how to promote a product and attract customers through effective advertising. Our mission is to make traditional Rajasthani fashion available to everyone at affordable prices while preserving the beauty of our culture. Brand Name: Laxmi Handloom Product: Rajasthani Suits
Himanshu Singhal
2517MGMT2026