New Leaf

Description

For creating a brand-new, premium Indian tea house brand for young customers — and design its complete brand experience: strategy, identity, packaging, the tea house itself, and a fully prototyped ordering and loyalty app in Figma. For this project I have chosen, MHARO Chai Mein Apnapan. In Rajasthan, chai has always been more than a drink. It is how we welcome someone home, how conversations begin and how ordinary moments become memories. Inspired by the word mharo — “my” — MHARO celebrates that familiar feeling of belonging. The comfort of a freshly brewed cup, the warmth of sharing a table and the joy of taking a little time for yourself. We bring this spirit into a new generation of tea culture: thoughtfully sourced teas, reimagined Indian chai, refreshing blends and spaces designed for people to connect. Rooted in Rajasthan, made for today's India. MHARO is not just your cup of chai. It is your moment, your ritual, your place. MHARO — Chai Wali Apnapan.